A Day in the Life was created as a print marketing piece for Four Seasons. It was designed to display to potential guests what could be expected on a typical day on a Four Seasons Private Jet Experience expedition, to various destinations such as Florence, the Maldives and Tokyo. These booklets have been distributed via mail, as well as at special marketing events.
Contest Landing Page
Below is a landing page created for anthropologie.com, designed to take the place of active contest pages. The purpose was to inform quickly, keep the customer involved and interested in future opportunities, and maintain a "season less" aesthetic in order to make the page versatile and appropriate for year-round usage.
Designed under creative direction of Meredith Brenner, and viewable on www.anthropologie.com.
Print Brochure for TCS World Travel
Displayed is the redesigned print brochure for TCS World Travel, an international leader in private jet travel, that features one of several trips offered by the brand starting in 2018. This particular piece introduces the journey "Ancient Cultures and Hidden Wonders Around the World," a private jet-led expedition, which takes guests on a unique and exclusive journey to destinations such as Hoi An, Vietnam and Casablanca, Morocco.
This piece also represents the launch of a new look and feel created for the brand, designed under the art direction of Deborah Cughan.
Web Page for Mint Design
Shown here is an example of a web page created for Mint's new, updated website. The overall website redesign involved creating individual project pages for various products and pieces. This page in particular represents the brand identity for Benni's, a surf-inspired hair line and studio, through individual elements such as packaging, product application, brand collateral and illustrations.
Created in collaboration with Amanda Mahoney-Fernandes, Maxime is a san serif typeface inspired by a fresh, jet setting and curious European young woman. Sharp terminals, round and open bowls, and a taller x-height for legibility at small sizes give Maxime a feminine flair while maintaining a clean, modern aesthetic.
Inrix Icon + Brand System
Below is a proposed branded icon system for the vehicle and driver data company, Inrix. The icons were created to provoke a sense of efficiency, while staying fresh, friendly and contemporary.
Designed at Mint Design Inc.
Below is a brand audit for Sysomos, a leader in online data management and social media tracking. The system included a freshened logo, a product name lock-up system, a selection of product photography to be used with a specified color treatment, and a set of Powerpoint presentation templates.
Creative direction by Mint Design Inc.
Ivy Digital Publication
Welcome to the inaugural issue of Ivy, a magazine for the urban plant keeper. Specially curated for city dwellers, Ivy honors the black and green thumb alike– whether you’re a trick of the trade looking to enhance your knowledge or you’re a first timer without a clue of how to begin. The goal is simple, to enlighten, delight and inform readers about incorporating plants into everyday lives.
Presented is a poster series I created as a promotional companion piece for my original digital publication, Ivy. I was inspired by the juxtaposition of botany's aesthetic beauty alongside their etymology and scientific roots.